Prozone Enterprises, a joint venture between Provogue India and
The first phase of the housing project will span 34 acres across the three cities, Salil Chaturvedi, deputy managing director of Provogue India, said on the sidelines of a India Shopping Forum conference.
Prozone is set to launch a 570,000 square feet retail mall in
He said there was an additional 400,000 square feet of land in
The move is part of Provogue's plan to diversify from its core apparel retail business and grow its sales, Chaturvedi said.
He said the developed value in the first phase of the residentail project at
Prozone, in which Provogue owns 75% stake and Liberty International the rest, is talking to hospitality players to sale or lease part of its huge land bank.
The total land bank under Prozone is around 150 acres, he said.
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